WHAT WE REPRESENT

Hello. We are nation of people, ironically acronym NOP, a popular stylised language amongst millennials today to mean the word “nope” or “no”. The brand celebrates Singapore’s five Shared Values by reflecting on its influence and relevance today through the use of irony.

Termed as Cell, our logo serves as a metaphorical representation of a product of the five Shared Values. Ironically, the term Cell also can mean a ‘prison cell’, which may be associated by most as confining a person into thinking the same.

OUR LOGO

What are millennials saying?

#nopSingapore

 

#nopSingapore

 

#nopSingapore

 

#nopSingapore

"I know when to give in and when not to give in cause my mama taught me the right values"

 

— v@4ways2love

"If we don't help them then who's gonna help them?"

 

 

 

— @nichbrendl

#singlemumsftw

#dealwithit

"...there is one very important value that I fear is starting to fade away in our generation; personal sacrifice. This can be observed in the reactions to the water price hike recently..."

 

 



 

 

— @genekwok

#spreadlovenothate

#stopbeingselfish

"Family comes in all forms, who are we to define and dictate what 'traditional family values' are?"

 

— @sharmzies

"Sharing

is caring"

 

 

 

— @okinawa.channels

"Community support is important without it I think everything will fall apart.. Didn't know we have a five shared values"

 

— @kennethlimzj

© 2017 Nation Of People. All Rights Reserved.

ABOUT

OUR SHARED VALUES

CAMPAIGN

METHODOLOGY